The Challenger Sale Spring26 What You Need to Be

What You Need to Be Warm is an exploration of displacement and flight from conflict through the objects and memories that represent warmth

It's born of an eponymous restaurant in inner Sydney

With this riveting and beautifully written book

Brilliantly written

technique and inspiration

The Challenger Sale Spring26 What You Need to BeTHE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps