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A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and Tobacco Giants Philip Morris, Altria in Talks to Merge Again Marlboro is the world's most valuable tobacco brand for the 10th consecutive year, but smokeless alternatives gain ground Press Release Brand Finance Maker Of Marlboro Cigarettes Officially Invests In the Marijuana Industry Marlboro Parent Philip Morris International's Smoke Free Segment Powers Q2 Gains Cigarettes will disappear in 10 yearsPhilip Morris International Jacek Olczak YouTube
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