Taylor & Francis Ltd - Facets Of Corporate Identity Communication And Reputation - Paperback Reptiles & Amphibians As Pets Barcode: 9780374533601
Taylor & Francis Ltd - Facets Of Corporate Identity Communication And Reputation - Paperback Reptiles & Amphibians As Pets Barcode: 9780374533601Binding: Paperback Description: Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working but what is it being spent on and how do these rebranding exercises work? Including contributions from academics and practitioners this important collection unravels the complexities of this growing field of
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