Sponder Marshall - Digital Analytics For Marketing - Paperback Inventions & Inventors Barcode: 093624881704

Barcode: 093624881704

Barcode: 9780316178266

Description: Atheists are frequently demonized as arrogant intellectuals antagonistic to religion devoid of moral sentiments advocates of an "anything goes" lifestyle

Barcode: 656191046213

Barcode: 9780199537143

Sponder Marshall - Digital Analytics For Marketing - Paperback Inventions & Inventors Barcode: 093624881704Binding: Paperback Description: This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web digital social