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E-cigarettes are less toxic and safer to use compared to conventional cigarettes, according to research* published in Annals of Internal Medicine today (Monday)

Cynthia Callard, executive director of Physicians for a Smoke-Free Canada, called the apparent Canada Day marketing measure less than a month after Philpott's announcement "a very provocative action" she likened to trying "to poke a stick in the eye of the government." She also condemned the use of patriotism as a mechanism for selling a tobacco product: overall, smoking is associated with the deaths of 37,000 Canadians each year from cancer, cardiovascular disease and lung disease

It does not disappoint

Despite claims by the industry that e-cigarettes are healthier than traditional smoking, more research is raising questions about this alternative, including its rising use by teenagers

After all, the case is silly, but, at 47, fashionably expensive and couched in controversy

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